It is true that the internet has come a long way in the last 10 years, and it is difficult to predict the next 10 years. There are a few things that seem sure though, people are getting exhausted of the complex technology and are looking for an easier way to shop and organise their lives. Thousands of apps and new companies starting every day has given us a solution for everything, though often it is difficult to find where to look for these innovative new solutions. The winner of the tech world over the next ten years will be the one who simplifies the online world to make it easier to shop, socialise and work. The shopping world in particular has became a jumble of new companies, new materials, ethical companies and not so ethical companies, all the time relying on people buying online where they have a reduced idea of whether the product will suit them, their home, their car or wherever else they are buying a product for.
The internet supposedly increases the ease of how we shop. The next advancements in technology are directed toward creating a system for handheld devices where it is unnecessary to download apps we use once or test and dislike. The system is improving in ease and efficiency and will soon be using better algorithms to predict the programs we really need while making it easier to find what we are looking for. Apps are going to transition in to a web system that acts like an app while eliminating the need to download. The latest in technology assesses and stores all sorts of data for people’s bodies, homes, cars and anything else we could shop for. All of this results in a more efficient experience for the consumer.
By 2025 we will be using augmented reality to look around at ourselves and surroundings to buy products that truly match what we need and that fit first time as our digital media will work with the internet shopping to help us decide which dimensions, colours and products look and work the best in all aspects of our life. This will make physical shops obsolete except for the therapeutic effects they have for shoppers. People will shop at physical shops only for the need to have contact with other people. In theory the time freed up with the ease of shopping could allow them time for other activities. Hopefully being able to see the perfect product ‘in action’ through augmented reality will mean less waste due to products that people decide are impractical, and hence a more positive environmental outlook.
Imagine that you are looking for a new shirt. You love a certain brand. They have great material, a great track record for sustainability and look really good. The only problem is that they are based in the US. You did your research and you really want that new shirt. The problem is, while they send to your country, you really want to try it on before you buy it. I mean, what’s the point of sending it all the way if it is a size too small? Augmented reality comes in to save the day here. You already have your body dimensions saved in your smart phone, and if you really want to make sure you are still the same size as last time, you can use that new handy feature, which would now be installed on your phone, which scans your dimensions. The brand is smart enough to have their measurements and images on the website so that you can scan them with your phone. Now your phone reads the website and suddenly you’re wearing the shirt. No, not actually wearing it, though you look like you are. Looking through your phone you can see it on. The only problem is that it looks terrible, the style doesn’t suit you at all. You thank yourself that you didn’t have to have it shipped all the way from the US to find that out!
In conclusion, while it is difficult to predict how the Internet and digital media will influence the way we shop in 2025, it is almost certain that augmented reality will become a more significant tool for shopping. After all, with such a useful tool at our fingertips why wouldn’t we use it for such a useful task!